Project Overview:
As part of USAA’s New Employee Onboarding Program, I collaborated with the Learning & Development team, corporate communications, and executive leadership to build a multimedia experience that welcomes and educates new hires about USAA’s culture, values, and leadership.
This project included the production of multiple video assets that blended live-action interviews, leadership messaging, and motion graphics. Additionally, I produced a standalone video explaining the significance and tradition of USAA's Challenge Coin program—a key cultural moment celebrated at an employee’s one-year anniversary.
My Role:
Instructional Design & Content Development: Collaborated with the Subject Matter Expert to gather raw knowledge and outline the course. Used AI-assisted tools to organize the structure, generate content drafts, and script the training videos.
Course Authoring: Designed and built the course in Articulate Rise, with a focus on interactivity, logical progression, and learner engagement.
Visual Design: Created custom diagrams, icons, and layouts in Adobe Illustrator to support the learner’s journey, while blending in branded USAA assets to ensure visual consistency.
Video Production and Animation: Animated core video content in After Effects, recorded and edited narration, and finalized videos in Adobe Premiere Pro.
LMS Integration and Tracking: Uploaded and configured the SCORM file in Percipio to track learner progress, completions, and feedback.
Tools and Technologies:
Articulate Rise: Course Authoring
Adobe After Effects: Motion Graphics for training videos and GIFs.
Adobe Premiere Pro: Video editing and sound integration.
Adobe Illustrator: Graphic design and editing assets to align with the brand.
USAA Branded Assets: Incorporated existing design elements to maintain brand consistency.
Percipio LMS: For distribution, tracking, and analytics.
AI Tools: Assisted with outlining, drafting scripts, and improving content flow.
Outcome:
The course successfully simplified the complex sales pipeline workflow into a clear, repeatable learning path. Within the first 30 days of deployment, the course received a 95% completion rate with overwhelmingly positive feedback from both learners and leadership.
Sales managers noted increased consistency in how team members approached pipeline updates and follow-ups. By integrating motion design and bite-sized content delivery, the course improved engagement while reducing time to proficiency.
This course now serves as a core component of onboarding and refresher training for the Agency department, saving time, aligning processes, and reinforcing a performance-first mindset across the team.