Project Overview:
This animated explainer video was developed to demystify the allocation of insurance premiums within USAA as part of a comprehensive training video series for new insurance professionals.
The objective was to translate complex financial information into an engaging and easily digestible visual format, enhancing learner comprehension and retention.
My Role:
Script Adaptation: Collaborated with the Subject Matter Expert (SME) to refine the provided script, ensuring clarity and alignment with learning objectives.
Storyboarding: Developed detailed storyboards to map out the visual narrative and ensure cohesive storytelling.
Design & Animation: Utilized a combination of USAA's branded graphics and custom-designed assets to create dynamic animations using Adobe After Effects.
Video Editing & Sound Design: Employed Adobe Premiere Pro to assemble the final video, incorporating sound effects and background music to enhance engagement.
Tools and Technologies:
Adobe After Effects: For creating motion graphics and animations.
Adobe Premiere Pro: For video editing and sound integration.
Adobe Illustrator: For graphic design and editing assets to align with the brand.
USAA Branded Assets: Incorporated existing design elements to maintain brand consistency.
Workday Learning: For distribution, embedding into a learning platform.
Outcome:
The final animated explainer video effectively conveyed the complexities of premium allocation, leading to a more informed and confident onboarding experience for new insurance professionals. Through visual storytelling, the project not only enhanced engagement but also improved knowledge retention among trainees.